RELENTLESSLY CURIOUS
HBLS Global Health—an independent strategic and creative agency solely dedicated to life science brands
The constant pursuit of "WHY"
Our Services
Strategic Marketing and
Creative Services
Regardless of your brand's stage in the commercial cycle, our approach focuses your budget on generating ideas and executing work, not just managing it.
STRATEGY
-
Insight mining and target mind mapping
-
Strategic mapping and brand positioning
-
Storyflow and message architecture development
CREATIVE
- Brand identity and visualization
- Core concept creation
- Promotional lexicon development
- Campaign execution and tactic pull-through
BRAND BUILDING
- Brand stewardship
- Business & operational planning
- Channel integration & coordination
Market Research and Data Analytics
We collaborate with your team to uncover market insights and develop data-driven strategies that provide actionable intelligence for successful campaigns.
MARKET RESEARCH
- Market Landscape
- Positioning/Repositioning
- Lexicon & Natural Language
- ATU/Tracking + KPIs Emotional Drivers
- Product Concept Tests/TPP
QUANT WORK
- Choice Models
- Demand Studies
- Segmentation
- ATU/Tracking + KPIs
QUAL WORK
- Emotional Drivers
- Buying Process
- Patient Journey
- Messaging & Storyflow
Brand Design and
Production
When you need to achieve results efficiently and a full-service agency feels excessive, our design studio model ensures on-time and on-budget delivery.
PRINT:- Pull-through editorial comments of assigned projects
- Design pull-through of collateral materials
- Development and preparation of mechanical files for print production
- Liaise with assigned printing vendors/client production team
- Manage print process, and all aspects of file releases
DIGITAL:
- Editorial comments and pull-through
- Emails (RTEs and others)
- Banner resizing and pull-through
- Web site pages pull-through
- Setting up style sheets
Strategic Marketing and Creative services
Regardless of where your brand is in its commercial cycle, our approach focuses your budget on generating ideas and executing work, not just managing it.
Our topline capabilities include but are not limited to:
STRATEGY
-
Insight mining and target mind mapping
-
Strategic mapping and brand positioning
-
Storyflow and message architecture development
-
Lifecycle, franchise, and portfolio management
-
Competitive Intel
CREATIVE
-
Core concept creation
-
Promotional lexicon development
-
Campaign execution and tactic pull-through
- Data visualization and infographic design
-
Brand stewardship
-
Business & operational planning
-
Channel integration & coordination
Brand Development
Corporate, product, or clinical trial branding—here are just a few things we can do to help you get your brand off the ground:
-
Vision, Mission, and Positioning Statements—workshopping and creation
-
Brand naming
-
Logo development—branding/rebranding
-
Logo, palette, and brand hallmark development
-
Identity standards and style guide development
-
Clinical trial branding
-
Brand stewardship
Design and Production
When you need to achieve results efficiently and a full-service agency feels excessive, our design studio model ensures on-time and on-budget delivery. A few things we do are:
PRINT:
- Pull-through editorial comments of assigned projects
- Design pull-through of collateral materials
- Development and preparation of mechanical files for print production
- Liaise with assigned printing vendors/client production team
- Manage print process, and all aspects of file releases
DIGITAL:
- Editorial comments and pull-through
- Emails (RTEs and others)
- Banner resizing and pull-through
- Web site pages pull-through
- Setting up style sheets
Market Research
We collaborate with your team to uncover insights that help you make the most informed decisions—both in the US and abroad.
MARKET RESEARCH
-
Market Landscape/Trends
-
Conditioning the Market
-
Patient Optimization
-
Experienced moderation: KOLs, HCPs, IDN DMs, Patients & Caregivers Groups, 1:1, Dyads & Triads
-
Segmentation – in multiple languages
-
Messaging
-
Product Concept Tests/TPP
-
Positioning/Repositioning
-
Competitive Intelligence
QUAL
-
Background/CI
-
Market Landscape
-
Emotional Drivers
-
Buying Process
-
Patient Journey
QUANT
-
Expert Panel Reviews
-
Choice Models
-
Demand Studies
-
Segmentation
-
ATU/Tracking + KPIs
Agency Lead
At the helm of our agency is a seasoned veteran with extensive experience at several large life science agency networks. He strives to inspire, innovate, and mentor teams to achieve their fullest potential—making sure they have a deep understanding of customer needs, market dynamics, and brand strategy. His mission—foster a culture of critical thinking, experimentation, and operational excellence.
Lee Scott
Founder, Creative Lead, Head of Operations
Lee has served as a strategic, client-centric creative leader for over 20 years, inspired by transforming sound strategy and high science into compelling creative.
With an affinity for building brand design systems, Lee has developed integrated campaigns across a broad range of therapeutic areas and has led or contributed to more than two dozen new market entries. He believes that motivating creative stems from a comprehensive understanding of customer insights, the competitive marketplace, and brand strategy. His mission is to cultivate a culture of critical thinking, experimentation, and executional excellence.
His work has produced award-winning creative for several network agencies, including Interlink Healthcare (IPG), GSW (Syneos), MRM/McCann (IPG), and H4B (Havas).
Core Team
Our consultant-based model is intentionally built to give you the team you need when you need it. Our core is comprised of experienced professionals who have "been there, done that," ensuring they get up to speed on your brand quickly.
Strategy—Lead
Our Strategy Lead, with over 20 years of experience, particularly enjoys tackling complex cases and focuses on the commercialization of specialty therapies. Her work transcends the silos of Brand Marketing and Market Access, as she believes that the artificial divide is a relic of simpler times.
She has a passion for intricate delivery models, including practice economics, buy and bill, GPOs, COEs, DRGs, and health systems, skillfully navigating complex multi-stakeholder environments. Having spent decades alongside prestigious consultancies and boutique research firms, she knows which research tools to employ and when to utilize them in order to uncover insights that serve as the foundation for solid, defensible strategies grounded in market realities.
Market Research and Client Services—Lead
For over two decades, our Market Research and Client Services Lead has cultivated relationships and continually expanded her expertise in the healthcare industry. She is a highly skilled strategic manager with extensive experience in medical devices, biotechnology, pharmaceuticals, and clinical diagnostics. As a proven leader in healthcare, she has a strong track record of developing and implementing financial strategies that enhance profitability and drive operational excellence.
An adept storyteller, she delivers comprehensive and logical presentations to both internal and external teams. She excels in strategizing and executing complex, multifaceted initiatives with a diverse range of cross-functional stakeholders across her portfolio.
Creative—Senior Art Director
A seasoned creative with over 20 years in advertising and marketing, our Senior Art Director has a passion for storytelling and innovation. With a knack for crafting unique and disruptive campaigns, they excel in both consumer and pharmaceutical advertising, helping brands stand out in competitive markets.
Known for pushing creative boundaries, he brings a collaborative spirit that inspires and captivates. His ability to build compelling brand narratives ensures that each project leaves a lasting impression on audiences.
Creative—Senior Copywriter
Our Senior Copywriter brings a creative storytelling ability to high-tech fields like pharmaceuticals, genetics, medical devices, and disease-state education. With investigative skills sharpened during her journalism studies, she dives into intricate subjects and crafts them into compelling, streamlined content. Her strategy is all about understanding the audience and crafting messages that are both impactful and insightful.
Graduating with honors from The Ohio State University's School of Journalism, with an advertising focus, she offers over 20 years of professional writing experience. Her career has largely been dedicated to healthcare advertising and marketing agencies, where her creativity truly shines.
Science—Consultant
Our Science Consultant comes to us with a Bachelor of Science degree in Biology from Juniata College, and is currently enrolled in the Master of Bioinformatics program at the same institution.
While he brings research expertise to the table, he has a unique ability to distill complex scientific concepts into clear, accessible summaries. Interpreting intricate scientific information and making them comprehensible for diverse audiences, is an invaluable skill when developing communication strategies.
Category Experience
|
Biologics |
Obesity Oncology Ophthalmology Orthopedics Plastic Surgery Psychiatry RA Rare disease Surgical Devices Vaccines Women’s Health |
Client Experience
While HBLS Global Health is a new entity, our team has been in the industry many years and has worked with some of the top life-sciences companies, including, but not limited to:
